Creating MarCom

Production and materials for the GSA Federal Acquisition Service (FAS) Virtual MarCom Summit in March 2023. ​

Overview

Breck performed virtual event planning and coordination for the GSA FAS MarCom Summit in March 2023, a two-day training event.

We recommended Airmeet as the suggested platform to host virtual events with features such as virtual exhibitions, breakout sessions, and networking spaces.

Breck’s graphics team created branded visuals such as backgrounds and landing page graphics. We supported the complex run of show, which included five tracks of training sessions, event promotion, and registration. Our team set up training sessions for GSA’s personnel.

Breck provided day-of technical support to all workshop presenters and hosts.

We also provided a dedicated troubleshooting breakout room with Breck staff to assist participants.

Social media banners
Newsletters

The Results

Approximately 600 people attended the event, including six virtual exhibitors.

The results: an 85% conversion rate from registrants to attendees and word-of-mouth leading to an attendance rate 300% higher than expected, as well as rave reviews.